This blog started as a supplement for my Economics of Information course at MIT. However, it has expanded beyond that purpose and certainly should not be interpreted as official MIT views.
Sunday, January 17, 2010
Advertising share doesn't match time spent for Internet and Newspapers
(HT Business Insider via Tod Loofbourrow)
If advertisers are paying for "attention" then they don't seem to be allocating their dollars very efficiently across different media. The news is not good for newspapers.
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