Instead of separate pay walls around individual newspaper Web sites, Mr. Keese wants publishers and Internet companies to work together to create a “one-click marketplace solution” for their online content. In that system, Google or other Internet gateways would display links to newspaper articles, videos and other content from a variety of providers, as search engines do now. But some of the items would include something new: a price tag....A single mouse click would allow the user to pay for and view the pictures. Readers could also buy flat-rate packages providing access to content from a variety of media companies, Mr. Keese said, just as they can subscribe to unlimited data access plans via mobile phone networks.
Monday, December 7, 2009
Publisher Lays Out Plan to Save Newspapers
A German publisher is proposing a marketplace for news, some free, some a la carte and some bundled.
Labels:
bundling,
Google,
Newspaper Industry,
print media
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