Publisher Lays Out Plan to Save Newspapers

A German publisher is proposing a marketplace for news, some free, some a la carte and some bundled.

Instead of separate pay walls around individual newspaper Web sites, Mr. Keese wants publishers and Internet companies to work together to create a “one-click marketplace solution” for their online content. In that system, Google or other Internet gateways would display links to newspaper articles, videos and other content from a variety of providers, as search engines do now. But some of the items would include something new: a price tag....

A single mouse click would allow the user to pay for and view the pictures. Readers could also buy flat-rate packages providing access to content from a variety of media companies, Mr. Keese said, just as they can subscribe to unlimited data access plans via mobile phone networks.

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