Friday, August 27, 2010

Creative AI vs. Mad Men

“’s true that it generates fun ads. [But] after this first reaction, they get a little scared,” he said, “when they see that a software program can create the same (mediocre) results in just 10 seconds as several hours of strategic meetings and production.”

That's how the President of Xiberras describes the response to his new "Creative Artificial Intelligence" software that can generate hundreds of thousands ads like the one above. The user gives it a few basic parameters like they demographics of the target audience and the intended benefits of the product and the software does the rest.

It may not compete with Don Draper's creativity (yet) but maybe the more mediocre talents on Madison Avenue should be getting nervous.