Platform war!

Two sided markets in action: Apple/iPad vs. Amazon/Kindle

Amazon appears to be responding to the Apple threat by waging a publisher-by-publisher battle, trying to keep as many books as possible out of Apple’s hands, while preserving as much flexibility as it can to set its own prices.

But if Amazon tries to enforce its demands by removing “buy” buttons from some pages again, some believe it could harm its reputation in the eyes of customers and the publishing industry.

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