Broadcast TV shows once commanded a hefty premium for reselling their content on cable networks. With more and more cable networks producing their own original content, broadcast TV can turn to the Internet to monetize their content. After all, broadcast TV has already spent a significant sum to produce original content.
Can broadcast TV unlock the value of old TV shows on the Web?
If yes, should they redistribute this content by building their own online distribution platform or partner with existing online networks (e.g. Hulu)?