(HT Business Insider via Tod Loofbourrow)
If advertisers are paying for "attention" then they don't seem to be allocating their dollars very efficiently across different media. The news is not good for newspapers.
This blog started as a supplement for my Economics of Information course at MIT. However, it has expanded beyond that purpose and certainly should not be interpreted as official MIT views.
Harris asked one simple question to 2,000 adults who regularly surf the Web: "How much, if anything, would you be willing to pay per month in order to read a daily newspaper's content online?" Before you read on--have a think about that yourself, and come up with a figure you'd find acceptable.