As a follow up to the discussion last class about zero pricing, here's a great NPR podcast on the power of free.
Friday, September 25, 2015
Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
This blog started as a supplement for my Economics of Information course at MIT. However, it has expanded beyond that purpose and certainly should not be interpreted as official MIT views.
Posts
Blog Archive
-
▼
2015
(17)
-
▼
September
(16)
- Cost of ESLs (Electronic Shelf Labels)
- The evolution of recommendation systems
- Using Big Data to Gain a Competitive Advantage in ...
- Android Antitrust Issues
- The Power of Free
- Apple and Ad blockers
- Uber and the declining value of Taxi medallions
- What would happen if Uber didn't have surge pricing?
- Uber is on growth fast track
- NYC Respond to Uber with New App
- Extinction of Websites?
- Taxes on Digital Goods
- Digital Video Streaming Market
- Humanizing Technology: A History of Human-Computer...
- Barclays is experimenting with bitcoin
- Information Technology and Superstar teachers
-
▼
September
(16)
For more information...
My Books
The podcast has some really interesting stories reaffirming the power of free.
ReplyDeleteI completely agree and believe that giving away free product or service is one of the best ways to attract customers. It even influences people who are loyal to the products/services they have been using for years and not really willing to trying new products/services. These regulars are lured into trying out new products and services by offering them free perfume samples at stores, giving free vouchers for using services such as Lyft, discount coupons to dine at a new local restaurant, movie tickets of a new theater or gift card of a new retail/online shop. It digs into existing products customer base and establishes the new product/service with ease.