Saturday, September 19, 2009

TV Everywhere

(Posted by Sheila Seles)

TV Everywhere is a response to the success of free, legal online video content on sites like hulu. MSOs and networks seem to be scared that these free services will cut into their revenue models, so they've begun to take measures to make that content available online only to existing cable or satellite TV subscribers.

The "TV Everywhere" initiative, led by Time Warner, is an attempt to extend the cable TV subscription model to online television content through an authentication process. Here's a broad overview of the service:

Now that TV Everywhere is going into trials, MSOs, networks, and studios are starting to talk about the revenue models they're testing:

Finally, because of comments made by Jeff Zucker and Rupert Murdoch, there are rumors that hulu will begin charging for subscriptions:

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