Thursday, October 8, 2015
Two-sided Platforms - Jet.com
An interesting article about Jet.com, and how they're choosing to drop their membership fee to stimulate customer acquisition, thereby subsidizing one side of the market and leveraging network effects.
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Social networks particularly will tend to converge and consolidate over time, especially because they're inherently governed by network effects. So the bigger ones will just get bigger, their value will multiply exponentially, and the smaller ones will become less and less relevant.
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