Thursday, September 22, 2016

Learning from Video Games: Micropayments and Unbundling

Thanks to David Hong for sharing an interesting article that discusses “micropayments”—not as a new idea, but an increasingly viable alternative to advertising and paywall revenue models. Specifically, how can digital content providers combat the squeeze in profits that’s resulted in Facebook and Google’s dominance in advertising? Freemium pricing models within the gaming sector offer a lot of promise.

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