Monday, September 22, 2014

End of Malls

Shopping in malls and brick and mortar has been on the decline for many years now, as more and more customers are switching to e-commerce. This New Yorker article explains this phenomena in the US, and how it is driving brick and mortar retailers to focus on Asia and other emerging economies. To me, the big question is: how long will malls last in emerging economies until e-commerce/ m-commerce take over there too?

Thanks Hari Won for the article!


  1. Interesting article. One of the other trends I've encountered is to build more experiential attractions at malls, transforming them into mini theme parks. For example there's a local mall in Winston Salem that I occasionally go to that has recently added a trampoline jumping "ride" and a large indoor carousel. While there's a lot of competition for retail goods online, you can't beat going to the mall to kill a few hours with your family.

    1. Actually every children loves to jump on a trampoline. A trampoline gives a much of entertainment to the children. I suggest everyone to collect a trampoline for their kids. It is a great fun for both children and adults.

  2. the emerging economies will go to all electronic commerce before we do because they dont have the encumbering brick and mortar infrastructure...

  3. Traditional enterprises are transforming. They have had to reshape their sales, products and operations using the internet, a transformation deemed critical for future survival. For example, SUNING, the largest appliance retailer in China, has had to overhaul its structure and transition its sales model from solely brick-and-mortar stores to a complementary online sales platform.

  4. Certainly the data shows that e-tailers and e-commerce is taking market share from the big box stores and malls. However it is hard to believe that after taking a weekend trip to Burlington Mall this past weekend and fighting for parking spots and shuffling through crowded stores. The real question is whether people were buying anything or is brick and mortar just a showroom for the internet.

  5. But I still believe the experience of shopping in brick and mortar retailers cannot be replaced by online shopping. In some times, purchasing is not merely an object but also a process, which attracts some customers especially women. I would like to say brick and mortar retailers will still act as an active role in the future.