The Surprising Power of Online Experiments

Here's a look at A/B testing, sent over by classmate Rajiv Gupta. The article, published in the Harvard Business Review, looks at the benefits of running experiments on the cheap -- and often. Key quote:

By combining the power of software with the scientific rigor of controlled experiments, your company can create a learning lab. The returns you reap—in cost savings, new revenue, and improved user experience—can be huge. If you want to gain a competitive advantage, your firm should build an experimentation capability and master the science of conducting online tests.

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